About this course
Do you really know what your users are expériencing? Regardless of whether it's a mobile app, a website, or an office software package, research shows that the user experience greatly influences the success or failure of digital products and services. The best apps haven’t been randomly put together; they are the results of understanding what users really needed!
To be successful, it is crucial to reach out to users during the design and evaluation phases of the interactive system design process. UX (Short for User Experience) is the practice that frames all activities ensuring that the user experience is optimal.
Developed by the CRSNG-Prompt Chair in User Experience, this course is an initiation to UX practice. "Introduction to the user experience" was designed for those
- Thinking about integrating UX into their professional practice
- Called to manage UX in their work process
- Or who are simply curious about developments in the digital economy.
The content will include testimonials from partners and graduates of our UX programs, expert testimonials, case studies and exercises, all with the goal of fostering dynamic knowledge transfer.
What you will learn
You will become familiar with:
- The User-Centered Design process
- The skills and techniques that UX specialists need today
- A knowledge of advanced technologies used in UX assessments
- The importance of science in UX decision making.
Throughout this course you will acquire basic techniques and tools, such as:
- How to design a research protocol
- Data collection techniques for observation and interview
- Tools such as empathy map, personas and user journey
- Ideation techniques
- Some prototyping techniques
- Several types of evaluation and user testing covering all phases of the project, from the simplest to the most advanced
Course progress
The course is organized according to the following six modules:
1. Introduction to UX through the design project
2. UX Research
3. Ideation
4. UI Design
5. Prototyping
6. Laboratory Tests
The first four modules will be available at the opening, the last two a month later; you will be able to realize the various activities (presentations, exercises and quizzes) at your own pace.
The course is free. However, a certificate issued by the HEC Montréal School of Management will be available at a cost of CAD $50 for all those who have successfully completed the various activities. The certificate indicates the number of hours of training as well as the number of continuing education units.
Prerequisites
This course does not require any prerequisites. It is open to anyone who has an interest in the user experience, whether it is a professional interest or simply a personal curiosity.
Suggested reading
Rex Hartson, Pardha S. Pyla (2012) The UX book : Process and Guidelines for Ensuring a Quality User Experience, Elsevier
Course staff
Pierre Majorique Léger
Senior chairholder of the NSERC-Prompt Industrial Research Chair in User Experience (UX) (chaire_ux.hec.ca)
Tech3Lab Co-director (tech3lab.hec.ca)
ERPsim Lab Director (erpsim.hec.ca)
Professor Pierre-Majorique Léger is a full professor in Information Technology at HEC Montréal. He is a researcher, inventor and entrepreneur. He is the senior chairholder of the NSERC Industrial Research Chair in User Experience (UX). His research seeks to improve the user experience (UX) while learning or using technology. He does this by analyzing massive amounts of bio-physiological data that are generated during human-IT interactions (HCI), which allow him to qualify emotion and cognitive responses in users.
Sylvain Sénécal
Senior chairholder of the RBC Financial Group E-commerce Chair
Tech3Lab Co-director
Imarklab President
Professor Sylvain Sénécal is a full professor in Marketing at HEC Montréal. His research interests are related to consumer marketing on the Internet (decision-making, social influence, personalization, web site evaluation, clickstream analysis) and consumer neuroscience. His work has been presented at several international conferences (e.g., Australia, Canada, Finland, United States) and published in marketing and ecommerce scientific journals.
